East Empire Group Ltd is the distributor
and system integrator of "RapidReach",
an automated notification system. This system
was developed by Enera International AB, Sweden.
Our current users are in industries such as
IT, Telecommunications, Transportation, Banking
and Finance, Nuclear Power, Chemical, and Manufacturing.
Essential service providers such as Military,
Education, Fire and Rescue and Medical Institutions
Situations arise where every minute counts,
situations with no room for mistakes. The ability
to respond quickly and precisely in an emergency
situation can prevent an incident from turning
into a disaster. Efficient internal and external
communications are crucial to enable normal
operations to resume quickly. In the event of
fi re, flooding, production or network interruptions,
or computer crashes, every lost minute could
mean thousands in lost revenue. RapidReach is
the complete solution that handles all emergency
and routine communications quickly and efficiently.
What is RapidReach?
RapidReach is a complete emergency communication
system that transmits information quickly, easily
and reliably in critical situations. RapidReach
automatically handles call lists and call trees,
and records the responses of the personnel contacted
in real time.
RapidReach notifi es people through public
communication systems from ordinary phones to
E-mail. Existing equipment can be used, and
hence no large additional investment is required.
RapidReach can also be used for in bound messaging,
where users can call in and obtain up-to-date
information. RapidReach is easy to use. Because
of its logical design, and consistent methods,
it is a dynamic, interactive and flexible instrument
for organising and planning any emergency communication
needs. RapidReach is modular. It can be installed
as a stand alone
system with support for a small number of phone
lines, or as an advanced master/slave system
in a network environment with hundreds of lines,
connections to external systems and
with support for fax, e-mail, text paging and
How does it work?
A call-out with RapidReach can be started
in many different ways. The user can quickly
and easily defi ne and start a call-out at the
time of the incident, or activate a pre-defined
call-out, known as a scenario. A scenario can
be started with a few simple actions from a
PC or remotely via a touch-tone phone. Scenarios
can also be activated at predetermined intervals,
according to a regular schedule or by external
systems. After activation, RapidReach handles
all communications via phone calls, paging,
faxes or E-mails.
RapidReach can mobilize emergency teams and
inform corporate management, key-customers,
local residents and media.
RapidReach tries alternate numbers when it
encounters a busy signal, no answer or voice
mail, and tries alternative personnel when the
person can’t accept the call-out because
of sickness or other reasons.
The entire course of communication is recorded
in detail and any necessary adjustments can
be made during the call-out. Afterwards, the
user has access to clear and detailed information
about the call-out. The information can be studied
directly on screen or in the form of printed
reports. Reports can be distributed automatically
via Fax or e-mail.
Several users can use RapidReach simultaneously
for different tasks. Their access to the different
functions with RapidReach is controlled by a
system of password controlled security levels.
It is no coincidence that the system is called
RapidReach. Experience shows that a manual call-out
takes, on average, 2½ minutes per person
(including searching in phone lists, re-dials
and conversation). RapidReach takes about 1
minute per person per phone line. Non-essential
conversation is eliminated. A basic 4 line system
is 10 times faster than one person making a
The information being handled in emergency
situations is often confi dential in nature.
RapidReach has built-in features that guarantee
security and protect information. To prevent
an unauthorized person from starting a call-out
over the phone, an ID code and a password are
required. User access to the program’s
functions can be specifi ed through a password
controlled system. Call-outs can be strictly
and securely limited to authorized personnel
and data is protected. If confidential messages
are to be transferred, it is possible to require
the receiver to enter an ID code and a password
before he or she receives the message.
Preparation is the key to reducing the impact
to organisations in emergency situations. RapidReach
ensures that critical information is effectively
and systematically communicated according to
plan and to the people specifi ed. The possibility
of pre-defi ning scenarios reduces, or completely
eliminates, the risk of errors. RapidReach is
easy to use for regular test callouts, so errors
in call lists can be discovered and corrected
before an emergency.
RapidReach records who has been called, who
has been reached, who is
fit for duty, etc. All events during a call-out
are logged, which allows any
call-out to be thoroughly analysed.
RapidReach keeps track of different phone lists
and phone numbers,
thereby reducing administration and confusion
during a call-out. Personnel
can be freed from placing routine calls in emergency
situations to focus on
other urgent tasks. With RapidReach, personnel
can approach emergency
situations with confi dence.
Easy to use
The user interface in RapidReach is intuitive
and clear. The environment
follows established MS Windows standards and
the program is adapted
so that even people with limited computer knowledge
can use it.
RapidReach is delivered with complete user documentation,
sensitive help and tutorial material. Through
the accompanying simulator,
the system can also be extensively tested, and
personnel can be thoroughly
trained without tying up the RapidReach server.
Flexible and extensible
RapidReach was designed from the start for
flexibility. As the need grows,
RapidReach can be extended by adding more phone
lines, more users,
support for additional communication systems
and the possibility of
The Call-Out Engine and PLC options make it
possible to integrate with external systems
for automatic activation of call-outs. Call-outs
within geographically defi ned areas can be
performed with the GeoCall option. For High
Availability environments, redundancy can be
added to a RapidReach system with the Master/Slave
option, and the Automated Backup option allows
automatic backup while the system is running.
Several RapidReach systems can share the same
communication hardware through the RapidReach
Satellite concept. RapidReach can also be accessed
through the Intranet or Internet. The EasyView
option offers an intuitive interface based on
graphics, for easier supervision of call-outs.
The wide range of product options allows RapidReach
to be adapted for a number of application
you need to reach people quiclkly